Litebulb Group Rebrand

Litebulb Group is a high growth company that develops a number of brands for major retail and with their growing portfolio of companies, their brand mark and message needed updating to reflect their direction.


Tapping in directly to the creative idea of a lightbulb, the logo itself works in a number of ways. The mark has a hexagonal outer shape to reflect the multi-facets of the group of companies while the looping filament helps to symbolise the unity of the people within the organisations.